Privacy Policy

When you register and use the Market Acceleration Pipeline ("MAP") platform, we collect the following types of information: Business Information: Your company name, address, phone number, and distributor network affiliations provided during onboarding. Account Information: Your name, email address, and any other details you provide when creating or updating your account. Usage Data: Information about how you interact with the platform, including pages visited, features used, market requests submitted, campaign activities, and survey interactions. Payment & Billing Information: We collect billing-related information necessary to process subscription payments. Payment card data is handled by our secure third-party payment processor and is not stored on our servers. Communications: Records of communications you have with us, including support requests, field reports, and feedback submitted through the platform.

We use the information we collect for the following purposes: Service Delivery: To operate and provide MAP platform services, including market access, analytics, campaign tools, survey coordination, and field team reporting. Account Management: To create and manage your account, process your subscription, and send you important service-related notifications. Analytics & Improvement: To understand how users interact with our platform so we can improve features, resolve issues, and develop new services that serve CPG suppliers. Communication: To respond to your inquiries, send product updates, and communicate administrative information related to your subscription and service agreement. Legal Compliance: To comply with applicable legal obligations, enforce our Terms of Service, and protect the rights and safety of MAP, its users, and the public.

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances: Service Providers: We work with trusted third-party service providers (e.g., payment processors, cloud hosting providers, analytics tools) who assist us in operating the platform. These providers are contractually required to handle your data securely and only as directed by us. Micromarket Operators: When you request market placement, relevant contact and product information may be shared with the corresponding micromarket operator to facilitate your placement request. Business Transfers: If MAP is acquired, merged, or undergoes a significant corporate transaction, your information may be transferred as part of that transaction. You will be notified of any such change. Legal Requirements: We may disclose your information if required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

We retain your personal information for as long as your account is active or as needed to provide you with our services. You may request deletion of your account and associated data at any time by contacting us. Aggregated or de-identified data may be retained indefinitely for analytical and reporting purposes, as it does not identify you individually. After account closure, we may retain certain information for a period of up to 7 years for legal, regulatory, and financial record-keeping purposes as required under applicable law.

We implement industry-standard security measures to protect your information, including: Encryption: Data transmitted between your browser and our servers is encrypted using TLS/SSL technology. Access Controls: Access to your data within MAP is restricted to authorized personnel who require it to perform their job functions. Monitoring: We continuously monitor our systems for unauthorized access, suspicious activity, and potential security vulnerabilities. While we take these precautions, no security system is completely impenetrable. We encourage you to use a strong, unique password for your MAP account and to notify us immediately if you suspect unauthorized access.

Depending on your location, you may have the following rights regarding your personal information: Access & Portability: You may request a copy of the personal information we hold about you in a structured, commonly used format. Correction: You may request that we correct inaccurate or incomplete information. Deletion: You may request that we delete your personal information, subject to certain legal obligations and retention requirements. Objection & Restriction: You may object to or request restriction of certain processing activities. To exercise any of these rights, please contact us at the address below. We will respond to your request within 30 days.

MAP uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyze usage patterns. Essential Cookies: Required for basic platform functionality such as authentication and session management. These cannot be disabled without affecting platform performance. Analytics Cookies: Help us understand how users navigate the platform so we can improve the experience. You may opt out of analytics tracking by adjusting your browser settings. We do not use cookies for third-party advertising or cross-site tracking purposes.

The MAP platform may contain links to third-party websites, operator profiles, or external resources. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external sites you visit through links on our platform.

MAP is a business-to-business platform intended solely for use by businesses and professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately so we can remove it.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will notify you via email or a prominent notice on the platform at least 30 days before the changes take effect. Your continued use of the platform after the effective date of changes constitutes acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: Market Acceleration Pipeline — Privacy Team Bay Area, California Email: privacy@mapplatform.com Response time: Within 5 business days